Defining a City, Britto Style 🌴

Defining a City, Britto Style 🌴

Danny Danvers
Nov 15, 2023 • 3 min read
When you arrive in Miami, you're greeted with a symphony of color with art deco and incredible art pieces integrated into the city. But there's one artist who didn't just integrate, but sets the vibe for the Magic City.

Who?

From his official site, here's a brief bio on the artist and his accomplishments:

Romero Britto, founder of the Happy Art Movement, is an internationally renowned artist who has created an iconic visual language of happiness, fun, love, and hope all its own inspiring millions worldwide.

Brazilian-born and Miami-made, Romero has made it to the top and is considered one of the most famous and celebrated living visual artists in the globe. Britto’s appreciation of the masters Pablo Picasso, Henry Matisse, Andy Warhol, Keith Haring, and Roy Lichtenstein influenced him to create a completely new artistic style by using vibrant, bold, and colorful patterns to reflect his optimistic view of the world around him.

His work has been exhibited in the most prestigious galleries and museums in over 120 countries, including the Carrousel Du Louvre and he was the first living visual artist to present his work at the Soumaya Museum. Romero Britto has also created innumerous public and private art installations, not to mention the largest in the history of London’s Hyde Park. He did the opening of the Super Bowl XLI in collaboration with the Cirque Du Soleil, was the official artist for the 2010 FIFA World Cup South Africa, ambassador to the 2014 FIFA World Cup Brazil, honorary torch bearer and ambassador for the Rio 2016 Olympic Games.

Britto, considered the most licensed artist in history, is a frequent speaker at the World Economic Forum (Davos, Switzerland) and is an activist for more than 250 charitable organizations, but most of all, he is an artist who believes that “art is too important not to share” and that he has a role as an agent of positive change.


The Style of Happiness

Britto's beautiful pop art take infused with a choice selection of colors, elements, and composition styles creates some incredibly unique visuals. While living in Miami, you cannot deny how much this philosophy of art being happy and without negativity has also created a colorful tapestry of flavor, history, and distinctness that gives the city a certain characteristic.

I myself have a love/hate relationship with his work, as some select few pieces really speak to me, and others appear gaudy or ostentatious. I think that most people would be divisive on his art, with some really enjoying and others completely shunning it. Critiques of his work aside, there is no denying that he has made a significant impact through his art.

The collaboration between Britto and corporate monoliths marries this art style in a fun way, which as you evaluate appears both a beautiful story of an artist whose style generates him lavish living and a kind of sick perversion of the opposite of what the philosophy really invokes. Happiness usually isn't a thousand dollar painted over children's figurine, but for him it definitely is.


Ultimately Pleasing

While the body of his work ranges, the sculptures and heavy three dimensional pieces in scale were created exclusively to capture the exciting and diverse nature of the city of Miami. And it really does it excellently.

If you've never been to the city of Miami (or Miami Beach), then definitely check out photographs of his work there which can be found on the artist's Facebook page.

💡
For a more in depth read into Romero Britto, check out this NY Times article on his connection to Miami.